Arab News 8 April, 2003 Will Net phone bring price down?

Will Net phone bring price down?
By Ruma Dubey, Special to Arab News

 

BOMBAY, 8 April — For non-resident Indians (NRIs) calling up home has always been a major drain on the purse. Hearing the voice of ones loved ones and knowing their well being is what keeps most of the NRIs going. And now there is good news. Starting from April 1, 2002, Internet telephony was legalized. Well, mostly everyone spoke to loved ones at home over the Net despite it being illegal but now, it is finally legalized. So probably, this will make the service better and the voice transmission will be clearer with lesser lags.

Internet Service Providers or ISPs as they are popularly known will be allowed to provide Internet telephony without paying an additional license fee. Before we go ahead, it is imperative to get the basic facts right. Internet telephony means a subscriber of an Internet service can use his PC for making long distance calls. One must have either a PC or a IP-based phone for using Internet telephony.

The Department of Telecommunication (DoT) has also allowed the existing service providers of basic, National Long Distance, and cellular mobile services to use VOIP for backbone networks. The scope of services includes connection between: PC to PC (both within country as well as abroad), PC to Phone (PC in India, phone abroad) and IP based terminals (both India and abroad).

So how does the Internet telephony actually work? First there is the computer-to-computer which is the easiest and most popular way of using Internet telephony where one does even have to pay for long-distance calls. There are several websites which offer free or very low-cost software for you to download.

An example of this software is MSN Explorer. Then there is computer-to-telephone, where you can call anyone with a phone from your computer, but this service is not allowed in India. There is telephone-to-computer where the ISPs provide special numbers or calling cards that allow a standard telephone user to call a computer user. This device connects your telephone to the Internet. There are several such devices available abroad like YapJack, Aplio/Phone and I-Phone. These devices are priced between Rs.6,000-Rs.14,000, depending upon the features which include answering machines features also. With the opening up of Net telephony, these devices will soon be available at your most of the notified shops in India.

For this your telephone back home needs to be IP-enabled, so you need either a YapJack or an Aplio/Phone. You also need to subscribe to an ISP, which will give you a dedicated number to dial from your phone.

This will link you to their servers, and the call will get through onto the Internet and the destination telephone. Internet telephony is being treated as a value added application provided by the ISPs.

Therefore, the regular tariffs will not be applicable on Internet telephony. Currently, an ISD call to the US from India costs around Rs.40 per minute. A PC-to-phone call to the US costs around Rs.10 per minute, and is still four times cheaper. For ISPs eager to kick off their Internet telephony ventures, the immediate costs will come from their need to buy additional bandwidth.

Those who have been using the Net to talk home would already be familiar with names such as BuddyPhone, MediaRing, Innosphere, Deltathree, Dialpad and Net2Phone. Now there is talk that these international ISPs will in all likelihood tie-up with the domestic ISPs. And the domestic players are getting ready to lure the consumers with their attractively prices services.

Most of these are expected to hit the market around mid-April, either in the form of pre-paid calling cards or post-paid subscription fee-driven packages in cyber cafes. ISPs like Data Access, Sify and Net4India plan to introduce pre- and post-paid cards, which will give consumers a sort of pin number. Consumers will need to enter that number on the Net in order to make international calls.

Another model is that whereby ISPs which have portals of their own could offer Internet telephony with a subscription fee to the consumer who register with the portal. Finally, there’s the possibility of bundling Net telephony with dial-up web access packs that are commonly sold by ISPs over the counter packages are expected to be in denominations of Rs.100 going up to Rs.5,000.

Chennai-based DishnetDSL plans to use its 130 cyber cafes and will offer both the pre-paid and post-paid options. Caltiger, is also stated to be in the final stages of sealing an agreement with US-based Internet telephony major Net2Phone. Caltiger plans to launch services with pre-paid cards in denominations of Rs.500 up to Rs.5,000 and overseas calls to most countries will be around Rs.5 per minute.

Satyam Infoway, the country’s second largest ISP by subscriber base is expected to follow Dishnet. Net4India, a Delhi-based ISP, has already announced a tie-up with Deltathree, a US Internet telephony company. Net4India’s service will be restricted to PC users and the ISP’s new website ‘phonewala.com’ is currently offering 5,000 free calling cards as an introductory offer in denominations of Rs.25, Rs.50 and Rs.100.

Naturally, the biggest issue which will decide the success or failure of the Internet telephony would be the pricing. Most of the ISPs are currently looking at offering services within the Rs.5-Rs.7 per minute range. And industry analysts say that it will take quite some time before the price comes down to the promised Rs.5 per minute. Currently, like the dotcom bug, there are too many ISPs chasing one piece of the pie.